4 FLORA GROWTH S T R I C T L Y P R I V A T E A N D C O N F I D E N T I A L The Opportunity. Empower consumers. Motivated by philosophies rooted in thinking differently, what we deliver continues to change how consumers think and how they value experiences. Design experiences. We focus tirelessly on the intangibles of every human experience and how people connect with what we create, while maintaining the discipline of operational excellence in all that we do. Welcome collaboration. We’re drawn to the hard work and opportunities to collaborate with those who share the same principles. The Problem. Narrow focus. The arrival of cannabis and hemp signals a generational opportunity to accelerate a paradigm shift, moving “alternative” plant-based wellness solutions and lifestyle products into mainstream. Commodity offering. Consumers are receptive, but they’re lost and confused. They’re starving for leadership and clear direction. They want better, more considered experiences but many are too heavily focused on commodity cannabis and cannabinoid-based products and missing a much larger opportunity. Fragmented. Inexperienced teams have significant challenges learning how to manage goto-market and global supply chains, hindering true value creation. The market is fragmented with no one truly delivering an ecosystem of product experiences led by thoughtful design. PROBLEM + OPPORTUNITY
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