7 FLORA GROWTH S T R I C T L Y P R I V A T E A N D C O N F I D E N T I A L Focus on Our People. Brand builders. Led by a proven team that shares decades of industry-leading experience building CPG brands and managing global ecommerce, retail and distribution. Disciplined operators. Track record as disciplined operators and category disruptors with an emphasis on building direct-to-consumer brands and loyal communities. Track record. Combined with the team’s track record commercializing hundreds of consumer goods through a vast and diverse global supply chain, Flora is building what many have promised, yet few have delivered. Why we’re different. LEADERSHIP & PEOPLE It begins with people. Lead by design. Build community. P E O P L E D E S I G N C O M M U N I T Y Everything is possible with the right people. People have been the key to our strategy and execution for decades - it doesn’t change here. Attracting and recruiting contrarian thinkers in each of our key verticals will allow us to remain innovative, move assertively with speed of execution, and build a culture that stands alone. Creating customer experiences they will talk about is where many struggle today. Product design, assortment, UX, packaging, social and environmental thoughtfulness - the ability to bring this all together motivates people to engage and experience what we have to offer. We build our team, we use design to lead the industry, all for who? Community. We are a customer-first organization focused not only on designing remarkable experiences but including them in our journey to do things differently - the right way.
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