Nexstar Media Group, Inc. (NXST) Corporate Media Kit
1,340 1,266 1,514 1,330 1,451 1,340 1,581 3,469 3,195 2,777 2,519 2,374 2,082 2,225 Live+1 March Live+1 April Live+1 May Live+1 June Live+1 July Live+1 August Live+1 September 2019 2020 Growth in Local Broadcast TV News Viewership and NXST Digital User Engagement ▪ Local broadcast television remains an essential source for critical information and updates on the coronavirus, as well as a key source of entertainment ▪ Local broadcast television evening news viewership among adults and millennials age 18 to 34 remains impressively high, even as markets reopen ▪ Nexstar’s digital network delivered record growth and audience engagement in 2020, ranking #1 in local news for every month of the year (Source: Comscore) ▪ Nexstar’s digital network reached all -time highs across key performance indicators in 2020 (Source: Comscore): ‒ Average monthly users of 91 million ‒ Total pageviews of 7.8 billion ‒ Total multiplatform minutes of 10.4 billion ‒ Total digital video views of 1.6 billion Source: TVB, Nielsen, NLTV, monthly average of weekly cumulative impressions in the 25 LPMs. M-F Local News: M-F 4-8p. ABC, CBS, CW, Fox, NBC, Tel, Uni Age 18+ Local Broadcast TV Evening News Viewership (Live +1) Average Cumulative Weekly Impressions Impressions (000) and Percent Increase vs. 2019 Age 18-34 Local Broadcast TV Evening News Viewership (Live +1) Average Cumulative Weekly Impressions Impressions (000) and Percent Increase vs. 2019 +159% +152% +83% +89% +64% 15 Source: TVB, Nielsen, NLTV, monthly average of weekly cumulative impressions in the 25 LPMs. M-F Local News: M-F 4-8p. ABC, CBS, CW, Fox, NBC, Tel, Uni +55% +41% 25,058 23,800 26,854 22,916 26,238 23,107 28,001 38,132 37,946 34,590 29,765 30,870 26,645 29,898 Live+1 March Live+1 April Live+1 May Live+1 June Live+1 July Live+1 August Live+1 September 2019 2020 +52% +59% +29% +30% +18% +15% +7%
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