TAAT Global Alternatives Inc. (TOBAF) Corporate Media Kit

Budget brands are gaining share of market Data Supports Our Target Market 8 CIGARETTE MARKET DYNAMICS E-cigarette growth modest among current smokers ▪ 80% of nicotine sales in convenience stores is still cigarettes ▪ Over 60% of e-cigarette users are not current smokers Cigarette Market Share Gain/(Loss) in BPS CDC Cigarette Incidence by Income -50 -50 -30 -60 -70 -60 -70 -50 -40 -30 -30 -40 -50 0 -10 -30 -20 -10 -10 -10 -30 -30 -50 -70 -30 -10 50 60 60 80 80 70 80 80 70 80 100 70 60 -100 -80 -60 -40 -20 0 20 40 60 80 100 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 Premium Branded Discount Deep Discount 21.4% 15.7% 11.4% 7.1% 0.0% 5.0% 10.0% 15.0% 20.0% Less than $35,000 $35,000 - $74,999 $75,000 - $99,999 $100,000 or More 2017 2018 2019 E-Cigarette Users by Cigarette Smoker Type Current Smokers 36.9% Former Smokers 39.5% Never Smokers 23.6%