Lottery.com Corporate Media Kit

16 LOW ACQUISITION WITH HIGH RETENTION AND RETURN (1) Average from digital advertising cost per new customer in 2020 (2) Average gross proft per new customer based on annualized November-December 2020 transactions (3) Average churn rate for 2019-2020 U.S. LOTTERY.COM PLAYERS ($4.01) Customer Acquisition Cost (1) $17.20 Avg. Annual New User Proft (2) } 31% Churn Rate (3) } } ($4.26) $32.60 Avg. Annual New User Proft (2) } 34% Churn Rate (3) } } INTERNATIONAL LOTTERY.COM PLAYERS ACQUIRED LOTTERY.COM PLAYERS ARE THEN 
 INTRODUCED TO HIGHER MARGIN PRODUCTS $55.30 Customer Lifetime Value $94.50 Costumer Lifetime Value Customer Acquisition Cost (1)