Playgon Strategy The COVID-19 pandemic has accelerated an existing shift from location-based casinos to online gambling. The growing trend is expected to continue, further fueled as players gain new access to betting through the proliferation of mobile devices. A younger, techsavvy consumer demographic is driving the global adoption of digital gaming. To meet this rapidly increasing demand, Playgon has launched a live-dealer streaming studio with 10 gaming tables. The company’s live platform has amassed multiple online casino operators through four aggregator clients in South Africa and Europe, while more commitments continue. Playgon intends a near-term expansion of the studio to 25 tables and is working to establish a U.S. strategy. Under a software-as-a-service (“SaaS”) agreement, the company will continue to expand licensing of its live dealer games to iGaming operators worldwide. As a business-to-business (“B2B”) software supplier, Playgon’s revenue model leverages existing relationships and its current customer base to drive expansion in a cost-efficient manner while avoiding player acquisition costs.
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